The Weimar Republic Essay Example For Students

The Weimar Republic Essay Why did the Weimar Republic fail to stand up to Nazism?: PASS NOTES. 2. 1929-1933: The DepressionNAZI STRENGTHS1. What were Hitlers Talents?2. How did the party change following the Beer Hall Putsch?3. How did the party change following the Depression?The 1930s were turbulent times in Germanys history. World War I had left the country in shambles and, as if that werent enough, the people of Germany had been humiliated and stripped of their pride and dignity by the Allies. Germanys dream of becoming one of the strongest nations in the world no longer seemed to be a possibility and this caused resentment among the German people. It was clear that Germany needed some type of motivation to get itself back on its feet and this came in the form of a charismatic man, Adolf Hitler. Hitler, a man who knew what he wanted and would do anything to get it, single-handedly transformed a weary Germany into a deadly fascist state. We will write a custom essay on The Weimar Republic specifically for you for only $16.38 $13.9/page Order now In order to understand why exactly Hitler was able to make Germany a fascist state, we must study the effects that the end of World War I had on the country. Germany was left devastated and vulnerable at the end of the war. The Treaty of Versailles had left the country without a military and with a large debt that it just couldnt pay. Aside from that, it was forced to withdraw from its western territory where most of its coal and steel were located. This was a major implication for Germany because without these resources, it had no industrial growth (steel and coal are the forces behind industry), which meant that there was no money going into its economy. Without any economic development there was no way that Germany would be able to get out of debt. The Allies did not make any effort to help Germany during this time and left Germany to fend for itself (they seemed to be aware that this had been a mistake by the end World War II when they helped Japan out of its economic crisis; thi s is an example of history influencing future actions). The humiliation imposed by the victors in the World War I, coupled with the hardship of the stagnant economy, created bitterness and anger in Germany (Berlet 1). This is the reason that, when the Allies tried to establish a new government in Germany, the German people were less than eager to embrace it. The French Revolution was a prime example that without a participant culture, there is no stability. Therefore, it is no surprise that the Weimar Republic failed so miserably in Germany. When it was introduced in 1918, it had the potential of molding Germanys government into a modern institution. It consisted of regular elections (this would later be referred to as the Reichstag), a proportional representative electoral system, and checks and balances. It was almost flawless as a formula for creating a modern institution but it did not make Germany stable by any means. Herein lies another lesson that many countries have learned the hard way: a modern institution does not, in itself, guarantee that a country will become stable. In Germanys case, there was no participant culture and, as a result, no trust in the government and no efficacy. Germans believed that people within their country were conspiring against them. They did not trust the government in the least and because of this suspicious attitude sought a scapegoat to blame for their suffering (the scapegoat, as we now know, would turn out to be the Jew). Germany was slowly falling apart and could not handle another crisis. Unfortunately, the Depression of 1929 was inevitable. It was also unfortunate that Keynsionism had not yet been conceived for, if it had, Germany might not have dug itself into a bigger hole. Because of its impoverished state and its inability to pay its reparatory debts, Germany began to produce more and more money until inflation was so high that its money became almost worthless (had Keynsionism been developed Germany may not ha ve gone into such a devastating depression). By 1933 the economy stood on the brink of collapse, with an economy which should, realistically, have long since declared itself bankrupt (Frei 163). Now Germans felt that the so called democratic system had brought them nothing but trouble and this paved the way for Hitler and his Nationalist Socialist Party (which would later be referred to as Hitlers Nazi party, a party that was centered around ideological fascism) (Berlet 1). There is no denying that Hitler took advantage of Germanys instability. He appeared at a time when Germany needed someone to give it a solution to its problems. The first action he took was to assure the German people that they were not at fault for any of their dilemmas. According to Hitler, there was an internal enemy amongst them that had caused all of Germanys powers and was to blame. Hitler identified Germans as good and superior while he marked the enemy as evil and inferior. This served to once again infla me the Germans so that their nationalism was now at a maximum and also made them more susceptible to Hitlers charismatic personality and his ideas. Events were now changing; Germans could now focus their attention on an enemy they could actually attack (they didnt trust the government but aside from not participating, there wasnt much else they felt they could do). Once Hitler had captivated the attention of the German people by giving them a common enemy, it was time for him to put his plan into action. With propaganda and promises of a brighter future, Hitler was appointed Reich Chancellor in 1933. It must be noted that Hitler won not so much because of his propaganda, he was just beginning that phase of his plan, but because the Germans were not interested in voting for any other political party that represented the government they mistrusted. Thats why they opted to vote for the National Socialist German Workers Party, which would later be known as the Nazi party (Frei 2). As so on as he was appointed, Hitler focused his attention on reinforcing the beliefs that Germans already had. A common misconception is that Hitlers propaganda implies nothing less that the art a persuasion, which serves only to change attitudes and ideas (Welch 5). This is not so. He didnt persuade the Germans that nationalism was a solution or that democracy was a sham. The Germans, as a result of the lack of efficacy and trust, had already formed these ideas. Hitler was only smart enough to see that there was a way to use these ideas to his advantage. .ubc46eca34203ec880b8762b3c5e79041 , .ubc46eca34203ec880b8762b3c5e79041 .postImageUrl , .ubc46eca34203ec880b8762b3c5e79041 .centered-text-area { min-height: 80px; position: relative; } .ubc46eca34203ec880b8762b3c5e79041 , .ubc46eca34203ec880b8762b3c5e79041:hover , .ubc46eca34203ec880b8762b3c5e79041:visited , .ubc46eca34203ec880b8762b3c5e79041:active { border:0!important; } .ubc46eca34203ec880b8762b3c5e79041 .clearfix:after { content: ""; display: table; clear: both; } .ubc46eca34203ec880b8762b3c5e79041 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubc46eca34203ec880b8762b3c5e79041:active , .ubc46eca34203ec880b8762b3c5e79041:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubc46eca34203ec880b8762b3c5e79041 .centered-text-area { width: 100%; position: relative ; } .ubc46eca34203ec880b8762b3c5e79041 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubc46eca34203ec880b8762b3c5e79041 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubc46eca34203ec880b8762b3c5e79041 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubc46eca34203ec880b8762b3c5e79041:hover .ctaButton { background-color: #34495E!important; } .ubc46eca34203ec880b8762b3c5e79041 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubc46eca34203ec880b8762b3c5e79041 .ubc46eca34203ec880b8762b3c5e79041-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubc46eca34203ec880b8762b3c5e79041:after { content: ""; display: block; clear: both; } READ: Our Town Essay SummarySo what was behind Hitlers fascist ideology? Hitler saw that the democratic Weimar, which ceased to exist after the Reichstat was burned down, had left the Germans in a state of bitter discontent and decided to use that to use this information to appeal to the German people. His political party opposed all that was represented by democracy (this is, essentially, everything that the French Revolutionaries upheld: liberty, equality, fraternity) (Berlet 1). Because of the problems the Germans had under democracy, Hitlers party, fascist or not, was more favorable. Hitler was also able to establish a fascist state masking the dark side of fascism: he claim ed to do everything in the name of the German nation (Berlet 1). Therefore, when he decided to suspend basic civil rights he did so claiming that it was for the good of the nation and when the Reich government was empowered the philosophy was that it was done so in order to re-establish safety and orderto the states (Frei 37). Even when he established concentration camps he did so while assuring the German people that it was legally based on the decree For the Protecion of the People and the State (Frei 43). Had the Germans not been so wrapped up in the euphoria that resulted from nationalism, they might have reflected on what was happening and it would not have been so easy for fascism to seize the state. Most Germans never complained because the theory seemed nice: everything for the good of the country and anything to make Germany the great nation it was destined to become. Hitler was also successful in having the German people trust him. There goes that word again, trust. While the working class trusted Hitler because of his ostensible support for the industry, the elite trusted him because of the alliance they held with the Nazi party (Berlet 1). Hitler created an illusion of a modern institution (for a time it seemed stable because the economy rose slowly after Hitler came to power) but he also had the trust of the people, something the government under the Weimar Republic never had. That is one of the most important reasons that fascism was so successful. While Weimar was a lesson that a modern institution is not enough to produce a stable nation, the Third Reich was a prime example that trust in government goes a long way. Once Hitler had gained Germanys trust and loyalty he was able to accomplish what others could not. With this trust Hitler had successfully disposed of all opposition and, moreover, had stabilized his rule in a way thatalmost no one would have believed possible (Frei 27). The rest was just propaganda. Although the ideologies behind fa scism were murder, hatred, misery, and discord, Hitler spoke of reconciliation, introspection, coming together and revival (Frei 52). When Hitler spoke, he did so as if her was selling a new and improved product which, in a way, he was. As previously stated, Hitler wasnt introducing ideas that Germans hadnt already thought of. He was just making them more appealing to Germans. Before, Germans thought of fascist ideas but believed them to be too extreme to support. When Hitler talked of fascism (the one he had masked as crucial to empowering Germany), euthanasia no longer seemed wrong because it was necessary to rid the country of the enemy. Giving up basic God given rights was not a problem because it was all for the good of the country (sacrifice the individuals rights for the nation). Many reason that Germans were a cold-blooded people who were fascist and cruel by nature. This is not so. Most Germans were seeing fascism through rose colored glasses (indeed this is the way Hitler wanted it) and justified the actions they were taking with nationalistic explanations. To the typical pro-Nazi German it was illogical to believe that what he/she was doing was wrong; after all, it was for the good of Germany so it had to be good, right? It was, indeed, a pleasant dream but when Germany was faced with yet another loss after World War II, it had to face the harsh reality that it had been its own enemy. .u9bef0eedef8cd67b1eee8099739371f0 , .u9bef0eedef8cd67b1eee8099739371f0 .postImageUrl , .u9bef0eedef8cd67b1eee8099739371f0 .centered-text-area { min-height: 80px; position: relative; } .u9bef0eedef8cd67b1eee8099739371f0 , .u9bef0eedef8cd67b1eee8099739371f0:hover , .u9bef0eedef8cd67b1eee8099739371f0:visited , .u9bef0eedef8cd67b1eee8099739371f0:active { border:0!important; } .u9bef0eedef8cd67b1eee8099739371f0 .clearfix:after { content: ""; display: table; clear: both; } .u9bef0eedef8cd67b1eee8099739371f0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9bef0eedef8cd67b1eee8099739371f0:active , .u9bef0eedef8cd67b1eee8099739371f0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9bef0eedef8cd67b1eee8099739371f0 .centered-text-area { width: 100%; position: relative ; } .u9bef0eedef8cd67b1eee8099739371f0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9bef0eedef8cd67b1eee8099739371f0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9bef0eedef8cd67b1eee8099739371f0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9bef0eedef8cd67b1eee8099739371f0:hover .ctaButton { background-color: #34495E!important; } .u9bef0eedef8cd67b1eee8099739371f0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9bef0eedef8cd67b1eee8099739371f0 .u9bef0eedef8cd67b1eee8099739371f0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9bef0eedef8cd67b1eee8099739371f0:after { content: ""; display: block; clear: both; } READ: Hemorrhoids EssayIt is clear that fascism in Germany was a lesson in the complexity of the modernization theory. Germany was a reminder that you can have a good modern institution but without trust theres no efficacy and without these factors the formula just does not work. Germany was left vulnerable and had to deal with its problems the best way it could. All that was needed was a charismatic man and good propaganda for Germany to become a fascist state. Germany as a fascist state taught us that the success of democracy in one country does not guarantee its success in another country. Not only were the Germans forced to look upon their past as consequences of their actio ns but so were the Allies. The events that led to Germanys becoming a fascist state were hard lessons for the Allies and were remembered when Germany and Japan were defeated in World War II. Works CitedBerlet, Chip. What is Fascism? http://remember.org/hist.root.what.html. Frei, Norbert. National Socialist Rule in Germany. Translated by

Kidnap inc. essays

Kidnap inc. essays The kidnapping of business executives is a growth industry in Latin America, thanks to increased opportunity, weak law enforcement and the continued disparity between poverty and wealth. For Samuel Doria Medina, it was the worst experience of his 37-year life: 45 days in captivity outside of Bolivia's capital La Paz. Medina, a wealthy cement producer, former planning minister and owner of Bolivian newspaper Hoy, found inspiration in remembering a quote from The Bible he read in Isabel Allende's House of the Spirits: "Try to survive because in the end, we will all be dead." "I'm probably 10 kilos lighter, 10 years more experienced and 25 times more inspired to work for my people, my country," the unshaven businessman told reporters after his release last December. Although he declined to confirm that he had paid a ransom, local media and businessmen reported that the kidnappers were paid about US$3 million. Shortly after his release, Bolivian authorities arrested at least six people in connection with the abduction, including several members of the Peruvian leftist guerrilla movement MRTA. Although the kidnapping was unusual by Bolivian standards, Medina is in no way alone. Latin America last year saw at least 6,000 kidnappings, according to estimates by Kroll Associates, a New York-based security firm that among other things offers kidnapping and ransom advice to insurance companies and victims. Increasingly, their targets are business executives. Those figures rank Latin America as the most dangerous area in the world in terms of kidnapping, well ahead of the Middle East and Asia. Although kidnapping has long been on the rise in Latin America, the last five years' economic growth has boosted the opportunities for kidnappers as more local and foreign businessmen have come on the scene. "People throughout Latin America are seeing kidnappings grow," says Richard Johnson, vice president of Miami-based insurance agent Seitl...

Attendance and Participation Reflection Essay Example | Topics and Well Written Essays - 500 words

Attendance and Participation Reflection - Essay Example This paper will look at my reflection on the attendance of cloud computing classes. I began attending the classes with an aim of advancing my understanding of computing and internetworking of computers in order to advance my understanding of the interconnectivity of the computers in a network. I had not imagined of using the interconnection aspect to ease the work at my father’s business. However, when I realized the need to improve the mode of operation of the business through cloud computing, I became more and more interested in the course and devoted much of my time in learning what actually this new aspect in the field of computing really mean and how I could apply this knowledge to improve and expand the business. The course made me realize that I can actually use only one computer as my main server and connect several other computers (commonly referred to as the daughter computers) to it in order to share information from a single pool. These other daughter computers (sister stations) can then be linked to one another and the same software be used at t he same time by several other users (multiple user aspect) (Jansen and Grace, 2011). Upon the realization of how easy computers can make life so cheap and efficient, I tried so much to invest much of my time in learning the basics of interconnectivity so that I could do this back at the business site. The topic on â€Å"Reliable and Secure it services† which was taught in the middle of the course actually evoked more my curiosity concerning how banks operate in sharing their services in different regions without actually doing it through the internet as I thought before. The topic was examining how reliable and secure such a network can be as compared to the other types of networking such as the global networking processes enabled by the companies such as Google and Microsoft. I then realized I can help my father expand his business in various regions and monitor the operations and remittance of the

Abortion vs Adoption Essay Example | Topics and Well Written Essays - 1750 words

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INTERNATIONAL RELATIONS AND POLITICS Essay Example | Topics and Well Written Essays - 2250 words

INTERNATIONAL RELATIONS AND POLITICS - Essay Example The term of imperialism is usually applied when speaking about such countries as the United Kingdom, the USA, Japan, Italy, Spain and France of the 19th century. In that time these countries were trying to found empires by owning areas in Africa. This process is known as â€Å"the Scramble for Africa†. In his work dated 1916 â€Å"Imperialism, the Highest stage of Capitalism† Lenin wrote about the importance of building the strong capitalist empire that will treat other nations and will have enough power to take decisions on the world arena. According to him, imperialism implies the domination of the developed countries over the underdeveloped ones (such as African counties). Though it must be mentioned that empire-building and the desire to capture other lands has always been in the history, the Lenin’s imperialism was a specific one because of the capitalist basis. Capitalism is founded on the idea that all the power is possessed by private owners and capital s tands for the key element in the economic system. Within the turn of the 19th century the capitalism in such countries as France, Japan, the USA and the UK was characterized by a great number of monopolies. Lenin wrote in his manifest that the small privately owned companies that were the key factor of the nation prosperity according to Karl Marx were to be replaced by the big monopolies that would have fewer owners, and in other words, fewer people controlling it. Such giants of production or other business controlled the whole nation with the help of the power that capital gave to them. The thing is that the dominant elements of the economy â€Å"capital, land and wealth were concentrated in the hands of the few† (Greene, 1970). Lenin wrote: "if it was necessary to give the briefest possible definition of imperialism, we should have to say that imperialism is the monopoly stage of capitalism" (Greene, 1970). So, when the economy of one country strives for monopoly, it leads to the decrease of competition. In a while such situation in one state can project to the international arena. In order to secure the power, capital and their ownership those few people needed the support of the state. Any security implies heavy spending on military forces. According to Lenin’s theory, the monopolization of the capital leads to the army strengthening. The rate of a country’s security depended on its army and navy forces, and it in its turn depended on the industrial production that provided these departments. As a result the interests of monopolies and state linked together and there appeared tough interdependence. According to Bukharin, the counterpart of Lenin, the monopolization of economy leads to its internationalization, though this internationalization was to be slowed by the armed nations that protected their ownership and capital violently. Therefore, there was the necessity for a state to cooperate with other countries, but it was to be done carefully in order not to risk the state security. As Lenin explained, "Capitalism's transition to the stage of monopoly capitalism, to finance capital, is connected with the intensification of the struggle for the partitioning of the world" (Warren, 1980). As mentioned above the new wave of imperialism based on capitalism was founded on the scramble for weak counties in order to provide

Preventing Cardiovascular, Diabetes, and Cancer (CDC) Strips

Preventing Cardiovascular, Diabetes, and Cancer (CDC) Strips Novel Strategies Halt Cardiovascular, Diabetes, and Cancer Strips Summary Since the authors found firstly there are cardiovascular disease, diabetes and cancers (CDC) strips and disclosed their mechanisms, classifications and clinical significances, there is an arising problem how to prevent and halt CDC strips. Fortunately, the authors had already developed new strategies which based previous works for the prevention of coronary heart disease (CVD), cardiovascular events (CVEs) and healthcare, etc. These novel strategies, which including sleep, emotion, exercise and diet intervention (SEEDi), E (e)nvironment + SEED intervention [E (e)SEEDi] and even Hu’s healthy lifestyles[E (e)SEED-BasED ones] intervention (HHLi), also called â€Å"Chinese vaccine† or â€Å"hero for human health (H.H.H)†, as the core elements of â€Å"Grade 210 prevention†, play an important role in the prevention and management of human chronic non-communicable disease (NCD) when combined with RT-ABCDEF strategy, for example, obesity-OSA-hypertension (OOH) sy ndrome, C-type hypertension (CtH) and sudden cardiac death (SCD), and especially in halting CDC strips the authors discovered. Keywords: cardiovascular disease, diabetes, cancer, prevention, healthy lifestyles Since the authors found firstly there are cardiovascular disease (CVD), diabetes and cancers strips and named them CDC strips, and disclosed further their mechanisms, classifications and clinical significances,1 there is an arising problem how to prevent and halt CDC strips. In this article, with several conceptual and technical breakthrough, the authors will introduce several novel strategies which were developed based on previous work for effectively preventing and halting CDC strips.2-6 The authors have already developed new strategies in previous works for the prevention of coronary heart disease (CHD), cardiovascular events (CVEs) and healthcare (http://www.chinagene.cn/CN/news/news370.shtml).3 These novel strategies, which based on sleep, emotion, exercise and diet (SEED) intervention, was also called â€Å"Chinese vaccine† or â€Å"hero for human health (H.H.H)†. As the core elements of â€Å"Grade 210 prevention†, they play an important role in the prevention and management of human non-infectious chronic disease (NCD) when combined with RT-ABCDEF strategy,5 for example, sudden cardiac death (SCD) and obesity-OSA-hypertension (OOH) syndrome Dr. Chun-Song Hu and Prof. Da-Yi Hu discovered and first named,7 especially in halting CDC strips. Introduction of Novel strategies Since healthy â€Å"SEED† rulers were developed in 2005 according to great clinical experiences, authors conducted positively these novel strategies in clinical for primary and secondary preventions of CVD, CVEs and healthcare, and cited the related article,2, 3, 6 then developed further into â€Å"E (e)SEED† due to the important role of environment. Together with Prof. Sheng-Shou Hu, these new strategies were still developed into more novel â€Å"E (e)SEED-BasED† healthy lifestyles by innovated idea, and named â€Å"Hu’s healthy lifestyles (HHL)† in 2009. The key tips of these strategies for NCDs, especially CDC strips are showed as follows (Table 1). 2. Novel strategies for the early evaluation of RFs CVD is the number one killer and a leading cause of death in the world. There was 17.5 million death cases every year, which bring a big burden and great challenge for public health. Moreover, it plays a key role in the development of CDC strips. Single gene defects, target diseases have now come to include multi-genetic and multi-factorial diseases, such as CVD, neurodegenerative diseases such as Parkinsons disease, T2DM or T1DM, and human cancer, especially CDC strips. Therefore, to screen and evaluate early CV status is very important to the prediction and prevention of CVEs and CDC strips. Both previous experimental and clinical studies confirmed the role of single factor in the development of human disease. However, little is known about multi-factors’ role (more than 5 to10, even 20 or more). The authors developed Chinese E (e)SEED-BasED score (CEBS) according to â€Å"E (e)SEED-BasED† healthy lifestyle. These healthy elements and related RFs play a very important role in human health. That is to say, if people intervene early with these RFs, they can keep effectively from CDC strips. As showed in last table, the authors have already developed these new strategies for better healthcare. In Round 3 application of GCE project (http://www.grandchallenges.org), authors further developed a novel strategy that was based on a QA list and CEBS (Table 2). According to CEBS, people can determine CDC strips hazard levels from low, moderate to high, thus, adopt effective measures including follow-up, and intervention with SEED, E (e)SEED or HHL, these are SEEDi, E (e)SEEDi, or HHLi. The authors believe CEBS will be better for the early evaluation of NCDs, especially CDC strips based on previous work and this creative idea. Here, the authors may compare easily with other scores, such as QRISK a new CVD risk score for the United Kingdom,8-11 Framingham CVD algorithm (FA) and Scottish score (ASSIGN) (Table 2). These scores focus on standard, common, classic, multiple modifiable or non-modifiable (eg. positive family history) RFs, but the authors think that CEBS is advantaged, validated, global with 15 classifications of core RFs. 3. RT-ABCDEF strategy and Grade 210 prevention for NCDs or CDC strips RT-ABCDEF strategy developed in previous work is very suitable for the management and prevention of human disease,5 especially NCDs or CDC strips. The key tips as follows (Table 3): As we all known, early prevention is the best choice of treatment. Efforts to achieve the ambitious goals of Healthy China or World 2020 require new synthetic strategies for delivering healthy policy, primary and secondary prevention. Here the authors named it â€Å"Grade 210 prevention†. Due to HHL containing preventive and care strategies for these core RFs, it’s core elements of â€Å"Grade 210 prevention†. Therefore, it’s worthy of conducting and application in the global nations, not just healthcare providers and medical organizations. Of course, collaborative efforts among governments, private healthcare providers, insurers, policymakers, nonprofit organizations, and the global public are necessary for â€Å"Grade 210 prevention†. Generally speaking, it’s a synthetic core strategy of healthcare for everyone or anyone and from birth to death. 4. SEEDi, E (e)SEEDi or HHLi for CDC strips Most of patients with NCDs, including chronic heart failure (CHF), particularly those with more severe HF, and T2DM or T1DM, need the option of palliative care as assessed by symptom burden, depression, and spiritual well-being just as advanced cancer patients do.12 That is to say, palliative care is effective on most of CDC strips. The development of CDC strips results from the shared many RFs related to lifestyles according to the authors’ â€Å"Bad SEED† +/- â€Å"bad soil† Theory or Doctrine.1 Thus, it needs synthetic strategies to prevent and control the development of CDC strips. Therapeutic lifestyles interventions, such as SEEDi, E (e)SEEDi or HHLi , which based on E (e)SEED-BasED lifestyles, eg. HHLi related rational drug interventions (Table 4), can significantly improve nutrition and physical activity behavior and can reduce many of the RFs associated with common NCDs, especially CDC strips. The authors think that it was very useful and effective to most of CDC strips in the global. Therefore, people may call it â€Å"Chinese vaccine† or â€Å"hero for human health (H.H.H)†. It may help reducing in morbidity and mortality of CDC strips. For example, among 74,607 men and women, aged 60 or more, without CHD, stroke, or cancer at enrolment, the Mediterranean diet, modified so as to apply across Europe, was associated with increased survival among older people and is associated with longer life expectancy among elderly Europeans.13 These results also help explain the role of SEEDi, E (e)SEEDi or HHLi. â€Å"Rainbow diet† we conducted in HHL is also very helpful due to balanced nutrition. For example, coffee consumption was verified to be helpful in the prevention of NCDs,14 including CDC strips. Besides, green tea and grape are also useful foods as interventional choice of diets, because increasing consumption of vegetables and fruits may elevate the levels of anti-oxidative components.15 According to updated study in Nature,16 diet is the main factor which linked with gut microbial ecology and health because unbalanced dietary nutrients can cause intestinal inflammation, and induce human aged. Another clinical t rial showed that both walking and vigorous exercise are associated with substantial reductions in the incidence of cardiovascular events among postmenopausal women.17 Yuga, Chinese Taiji and Qigong are also useful physical activity for the prevention of CDC strips. As a part of HHLi, rational drug choice also plays an important role in initiation, progression, treatment and prevention of NCDs, especially in effectively halting the development of CDC strips. These drugs include aspirin (ASA),18, 19 ACEI/ARB, CCB, cannabidiol (CBD)20 and coenzyme Q-10,21 as well as others. Several animal experiments and clinical trials showed, as chemo protective agents, statins (pravastatin, rosuvastatin) did not only prevent and decrease CHD and CVEs,22, 23 and not indicate an increase in over all cancer risk (simvastatin, pravastatin),24, 25 but also be protective against the development of DM and various cancers (lung cancer,26 pancreatic cancer,27 RCC,28 colon cancer29) , and PCOS (atorvastatin) (Table 4).30 That is to say, statins may help preventing and halting CDC strips. Glutathione (GSH) plays important roles in antioxidant defense, nutrient metabolism, and regulation of cellular events, and its deficiency contributes to oxidative stress, aging and the pathogenesis of many diseases,31 of course, including NCDs, especially CDC strips. Thus, the authors think that GSH is an effective cytoprotective chemo agent for treating NCD,32, 33 such as CDC strips (Table 4). As essential and critical trace elements and antioxidants, studies have indicated that selenium and zinc may play a role in the pathogenesis of atherosclerosis and be useful for secondary prevention of CHD.34-36 However, their deficiency associated with numerous diseases including CVD, DM, and cancer.37, 38 Hence, these antioxidants may be useful as therapeutic agents for CDC strips. Besides, Vit D and n-3 fatty acids,39 and Traditional Chinese medicine (TCM),40-45 eg. Ginseng, Barbary Wolfberry fruit, Cordyceps militaris, Ganoderma lucidum, SR10 and Astragalus are also very helpful in the preventive of CDC strips (Table 4). Of course, when people dedicated to reducing morbidity and mortality from CDC strips, enhanced collaboration is critical because CDC strips share many RFs and opportunities for prevention, eg, by assessing and regularly updating an individual’s family history. As to a positive history of family, eg, patients with CHD and T2DM or cancer, just like successful gene therapies,46, 47 RNAi or knockout technology is a new choice when all strategies are no use, but need to evaluate its early and late effects as our trials.48, 49 At the same time, it still need to make sure the protection of some genes,50-52 not just medical hypotheses. Moreover, it’s necessary to identifies susceptibility loci when began RNAi or knockout technology.53, 54 An updated research showed that an intensive lifestyle intervention focusing on weight loss did not reduce the rate of CVEs in overweight or obese adults with T2DM.55 This confirmed that it needs comprehensive strategies, just like SEEDi, E (e )SEEDi, or HHLi, for CVD, T2DM, cancers, of course, including CDC strips, not just focusing on weight loss. Some times, it even needs RNAi. One of the authors’ goals is to stimulate substantial improvements in Grade 210 prevention, and early detection through collaboration between key organizations, greater public awareness about HHL, legislative action that results in funding and staff for and access to China Center of Research and Development for Hu’s Healthy Lifestyles (CCRDHHL, a preparatory organization we expect and an effective platform for prevention, early detection, and treatment of NCDs, especially CDC strips, http://blog.sciencenet.cn/home.php?mod=spaceuid=71966do=blogid=491168) programs and research, and emphasis of a series of new concepts authors conducted, and meets the need for curriculum-based health education regarding â€Å"the Grade 210 prevention† and motivation of people to incorporate HHL practices into their daily lives. 5. Clinical practice in CDC strips OOH syndrome the authors found and first named in 2006 is one of classic NCD and a synthetic killer which including 3 independent risk factors and characterized by â€Å"a shaped and sounded killer at night, but a shaped and no sounded killer at day†. According to the authors’ preliminary clinical data (manuscript not published yet), it’s high risk to occur T2DM, CHF and various acute CVEs, even cancers, eg. prostate cancer in men and breast cancer in women. That is to say, it’s a status of pre-CDC strips, or already met a branch (Type A) of CDC strips. Recently, the authors found that a group of patients with hypertension which related to â€Å"new type stress† due to bad lifestyles, and named it for â€Å"C-type Hypertension (CtH)†. Its main clinical features are on that there is temporary absolutely increase or continuously slowly increase levels of human cortisol, a biomarker of CtH, and it often appears among young or middle aged subjects and is a new ignored killer due to easy to suffer from AMI, CHF, Stroke or SCD. Thus, CtH results from bad â€Å"SEED† bad lifestyle, not bad â€Å"Soil†Ã¢â‚¬â€genetic factors. Some patients with hypertension among OOH syndrome may diagnose as CtH because here obesity resulted from bad lifestyles. OOH syndrome and CtH are easy to develop to CDC strips if there are long-term lasting co-RFs which would lead to T2DM and cancers. SCD as an acute CVE, often occurs in patients with CHD, younger or older, especially in patients with OOH syndrome, CtH or CDC strips (Type A or B). And SCD often occurs as the endpoint event of CDC strips. Because both OOH syndrome or CtH and various SCD have the common RFs, that is to say, â€Å"Bad SEED† +/- â€Å"bad soil†, therefore, SEEDi, E (e)SEEDi, or HHLi is a good choice for halting the development of CDC strips in OOH syndrome or CtH and for removing RFs induced SCD. All in all, OOH syndrome, CtH, CDC strips, and SCD are highly linked, they need urgently SEEDi, E (e)SEEDi, or HHLi to enhance quality of life (QOL) and life expectancy, and the earlier, the better. Maybe people can call this â€Å"OCS status† (OOH-CDCs-SCD). Update, the authors developed general formula for management of human disease, especially NCDs, which including OOH syndrome and CDC Strips as follows: General Formula = 3Ãâ€"RT-ABCDEF + E (e)SEED-BasED + 210. As to detailed explanation of this formula, people may easy to know from above.

Public Relatons Volvo Case Study :: essays research papers

â€Å"Best Drive in the Game†   Ã‚  Ã‚  Ã‚  Ã‚  In 1996, Volvo Trucks North America confirmed its worst appearance in the company’s 17-year history. Volvo market share had dropped from 11.1 percent in 1995 to 9.1 percent in 1996, and by the end of the year Volvo trucks were ranked sixth among eight.   Ã‚  Ã‚  Ã‚  Ã‚  In order to prove the Volvo truck was the best choice for professional truckers, Volvo made the perfect decision to reach its targeted audience. Research of the day-to-day lives of truckers proved a common interest-Super Bowl XXXII. Volvo became the first truck manufacture to advertise during the Super Bowl. Volvo hired Carmicheal Lynch Public Relations and Carmicheal Lynch Advertising to handle the account. Research   Ã‚  Ã‚  Ã‚  Ã‚  Research revealed the Super Bowl is the most-watched sports event among trucking professionals. More than 60 percent of trucking professionals stop to watch the game. â€Å"Smart Business† was identified as the most sought-after factor to re-build the Volvo name. The CLS research team reviewed articles about the trucking industry, the trucking profession, test drove trucks and collected information about Super Bowl advertising and promotions. Research concluded the targeted audience consisted of three million Class 8 over-the-road truck drivers in North America, 229 Volvo Trucks dealerships, 3,000 Volvo Truck employees and the general public. The research appears to be complete in the sense the product and the client were thoroughly researched and the audience was defined. Objectives 1.  Ã‚  Ã‚  Ã‚  Ã‚  Increase awareness of Volvo Trucks and its VN Series, including the Volvo 770 and the company’s Volvo Trucks Super Bowl spot. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Entrench the desired brand perception of Volvo Trucks as the smart choice for today’s trucking professionals. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Generate trial of Volvo trucks. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Create multiple opportunities for Volvo truck dealers to interact with Volvo customers. The objectives are consistently impact objectives because they represent preferred results of modifying the attitudes and behaviors of targeted audiences. The objectives are not measurable because follow-up surveys and post phone calls were not used in the evaluation portion of the campaign and because the objectives do not give a numerical impression of how much they want to do something. However, the objectives could be measurable because the information gathered in the research portion of the campaign could serve as a benchmark if follow-up methods were used. Programming   Ã‚  Ã‚  Ã‚  Ã‚  The strategy of the Volvo campaign included 5 aspects: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Create a sweepstakes program that generates sales leads and ensures that truck drivers will watch Volvo Trucks’ Super Bowl TV spot 2.  Ã‚  Ã‚  Ã‚  Ã‚  Generate awareness of Volvo Trucks’ involvement in the Super Bowl through media relations and paid advertising

Collisions Lab

Collisions in Two Dimensions Abstract: This lab was conducted to investigate the theories of conservation of momentum and kinetic energy in different types of 2D collisions. In order to do this, both an elastic and inelastic collision was conducted on an air table with pucks. A video was taken and analyzed to determine velocity, allowing for future finding of momentum and kinetic energy values. By finding these, it was possible to determine which kind of collision took place. With low values of change in momentum and kinetic energy that occurred in elastic collisions, it is understood that both are conserved in this type of collision.However, in the inelastic collision, momentum is conserved while kinetic energy is not. Possible error in this lab may have resulted from the neglect of friction and rotational kinetic energy. Overall, however, the results matched up well with the expected values. The objective of the lab was therefore met. Objective: The objective of this lab is to supp ort that momentum will be conserved in all forms of collisions, and that kinetic energy will be conserved only in elastic collisions. Materials: Materials used in this lab were a video camera, an air table with pucks and Velcro bands, and Logger Pro software.Procedure: Videos of collisions of air hockey pucks will be recorded onto the computer’s hard drive. Two different types of collisions will be analyzed. The first will be nearly-elastic, with each puck going separate directions after the collision. The other type is completely inelastic with each buck bearing Velcro so as to stick together upon collision. The first collision requires first setting an origin on the video. Using the Set Scale tool, a distance scale will be set. Trajectory of the center puck is marked and an arbitrary time is picked at which data will begin being extracted.Points will then be added one frame at a time until enough measurements are taken before and after the collision. This is then repeated o n the incident puck. This is done for both the center and the white dot on each puck. This data is automatically entered into Logger Pro. The data sets are then graphed. Straight lines are fitted to the graphs to determine the velocities , wich will be used to determine angular speed of the puck’s rotation. A new video will be analyzed in part two. In this collision the position of the center of mass of both pucks will be tracked, along with the position of the center of one of the pucks.This will result in 8 sets of data points. Linear fits are used to determine the velocity components of each. Radius is then used to calculate angular velocity. Results: ELASTIC COLLISION| | Mass 1| Mass 2| V1ix| V1iy| V1fx| V1fy| V2fx| V2fy| | | 0. 05| 0. 05| 2. 557| 1. 511| 0. 077| 1. 056| 2. 488| 0. 3909| | Errors| | | 0. 003525| 0. 003886| 0. 002806| 0. 003190| 0. 00481| 0. 003588| | | P1ix| P1iy| P1i| P2ix| P2iy| P2i| Pi Tot| | | | 0. 1279| 0. 0756| 0. 04174| 0| 0| 0| 0. 04174| | | Error s| | | 0. 0001061| | | 0| 0. 0001061| | | | P1fx| P1fy| P1f| P2fx| P2fy| P2f| Pf Tot| ? P| ? P/Pi| | 0. 1654| 0. 03378| 0. 03761| 0. 01316| -0. 00198| 0. 01331| 0. 05092| 0. 00918| 0. 2199| Errors| | | 0. 001665| | | 0. 000224| 0. 00168| | | | KE1i| KE2i| KEi Tot| KE1f| KE2f| KEf Tot| ? KE| ? KE/KEi| | | 0. 01767| 0| 0. 01767| 0. 01435| 0. 001796| 0. 01615| -0. 00152| -0. 08602| | INELASTIC COLLISION| | Mass 1| Diameter 1| Mass 2| Diameter 2| V1ix| V1iy| V1fx| V1fy| V2Fx| V2Fy| | 0. 052| . 05| 0. 052| 0. 05| 1. 361| 1. 231| 0. 7372| 0. 9625| 0. 5867| 0. 9481| Errors| | | | | . 007372| . 005637| . 04805| . 02558| . 007288| . 02936| | P1ix| P1iy| P1i| P2ix| P2iy| P2i| Pi Tot| | | | | 0. 2832| 0. 02731| 0. 03934| 0| 0| 0| 0. 03934| | | | Errors| | | 0. 000164| | | 0| 0. 000164| | | | | P1fx| P1fy| P1f| P2fx| P2fy| P2f| Pf Tot| ? P| ? P/Pi| | | 0. 01479| 0. 01901| 0. 02409| 0. 02274| 0. 02443| 0. 03338| 0. 03338| -0. 00596| -0. 1515| | Errors| | | 0. 000242| | | 0. 000243| 0. 000343| | | | | ? | KE1i| KE2i| KE rot i| KEi Tot | KEf lin = KE1f = KE2f| KEf Rot| KEf Tot| ? KE| ? KE/KEi| | 3. 27| 0. 015| 0| 0| 0. 015| 0. 005387| 0. 003397| 0. 008784| -0. 00622| -0. 4144| Data Analysis: Angular Velocity =vr Conservation of Momentum: Elastic: x-component 1v1ix+m2v2ix=m1v1fx+m2v2fx 502. 557+500=50. 077+502. 488 127. 85=128. 25 Error:. 311% y-component m1v1iy+m2v2iy=m1v1fy+m2v2fy 501. 511+500=501. 056+50. 3909 75. 55=72. 345 Error:4. 24% Inelastic: x-component 50(1. 361)+50(0)=50(. 7372)+50(. 5867) 68. 05=66. 2 Error:2. 8% y-component 50(1. 231)+50(0)=50(. 9625)+50(. 9481) 109. 675=95. 53 Error:12. 9% Conservation of Kinetic Energy 12m1v1i2+12m2v2i2+12I11i2+12I12i2= 12m1v1f2+12m2v2f2+12I11f2+12I12f2 12506. 54+1250(0)+12(15625)(. 01)+12(15625)(. 003)= 12(50)(. 006)+12(50)(6. 19)+12(15625)(. 0018)+12(15625)(. 0002) 265. 0625=270 Masses measured in [kg]*Velocities measured in [m/s] *Momentums measured in [kgm/s]*Energies measured in [J] * ? measured in [rad/s] Discussion: The theories of conservation of momentum and conservation of energy in collisions in two dimensions were supported in this lab. While conservation of momentum was supported through both elastic and inelastic equations, conservation of energy was supported only through elastic collisions. Rotational kinetic energy also played a role in the results. The theories are highly supported due to the low amount of error present in this lab.In calculating the final results of kinetic energy and momentum, mass and velocity measurements were used. Momentum and kinetic energy are variables dependent on those of mass and velocity, the independent variables. Because the graphs were position vs. time graphs, the velocity could be derived by looking at the slope. Because the change in momentum in the elastic equation was a relatively small change, momentum in this collision was proven to be conserved. Kinetic energy was also conserved, as is characteristic of elastic collisions, with another very small change.As expected, momentum was also conserved for the inelastic collision. Although the change in kinetic energy was small, the fact that there was some change supports it being an inelastic collision. Energy was not conserved, as expected. Some error in the lab could be contributed to the nearly (but not quite) frictionless air tables. Even slight friction may have affected the data. Another contributing factor to overall error could be the rotational kinetic energy not accounted for in the elastic collision, seeing as energy would have been added to the system.This error could be reduced or eliminated by taking rotational kinetic energy and friction into account. Conclusion: The objective of this lab was to support the theories of conservation of momentum in both elastic and inelastic collisions, and to support the theory of kinetic energy conservation in elastic collisions. Because the changes in the values of kinetic energy and momentum were so small, they proved insignifican t and the theories were supported. Therefore, the objective of the lab was met.

Marketing Plan = Hotel Industry

Marketing Plan = Hotel Industry Free Online Research Papers Executive Summary This marketing plan has been prepared, taking into consideration the current economic situation. This weighs in heavily in every aspect of the plan Our luxury travel market has become quite challenging to operate and we have to take into account of what has been working for us and what has not been working for us. In order to survive, we might have take some steps that we might not have considered before. In doing this, we have to be careful not to lose market share to the competition that has resorted to price wars which would be detrimental to the market in the long term. Should the price war continue, it would be difficult to bring the rates up when the economy improves and it would mean less profits for all the players. The weak market has weighed heavily on the recommendations made. This is the general consensus of the direction that our organization should take and same time be flexible to adapt to any surprises that may arise in these uncertain times The budget is also based on the assumption that market sentiment is weak and the industry does not see a pick up anytime soon. With the government lending a hand via training grants, we have embarked on careful cost cutting measures and prudent spending. 1. Terms of reference This marketing plan is for the Four Seasons Singapore. The target market is the luxury traveler. Objective is to further target the luxury market travelers from that come into Singapore and also look to market ourselves in emerging markets. At the Four Seasons Singapore 60% of all room revenue is dependant on annually contracted clients from various industries. The rest 40% is from the leisure market, contracted as well through cruise ships and other channels like luxury concierge travel services worldwide and travel offices like Amex Centurion travel whose clients have to be earning a certain level of income to qualify. Singapore is a major embarkation and disembarkation point for luxury cruises like the Cunard Lines. As the Four Seasons Singapore is the smallest boutique hotel in the shopping district, we are able to differentiate from competitors. 2. Business Mission The mission of Four Seasons is to operate medium size hotels that provide exceptional quality to the luxury traveler. Frequent international travel began to pick up in the 70s and Four Seasons decided to capitalize on this by concentrating on a niche market. 3. PEST Analysis 3.1 Political The government is very pro tourism, 65% of Singapore’s GDP is from the services sector and the Singapore government feels that this is its competitive edge. The government is providing training grants for hotels to help upgrade its workforce so that when the economy recovers, Singapore will be ready. The government is also lobbying for business to increase tourist arrivals actively overseas. We have taken advantage of the governments training grants. 3.2 Economic The downturn has caused many industry players to slash prices and has caused a mini price war. We are staying away from this and have creatively packaged our room rates with benefits and have taken this slow period to reward past customer loyalty. This we feel will further increase customer loyalty. 3.3 Socio-Cultural Unlike accommodation, we rely heavily on the local market for our banquet and food and beverage revenue. The power distance in Singapore society is to our advantage as we are considered a premier location to dine and to hold events. Weddings are a huge part of our revenue and being an auspicious year for the Chinese to wed, we are seeing continued growth and the market could be further exploited. 3.4 Technological The slowdown has also affected our suppliers and our equipment suppliers are offering competitive prices. There are many more offers that we could look into to better equip ourselves in the future, taking advantage of flexi payment plans offered 4. The Market Corporations worldwide have cut travel budgets and combined with falling tourist arrivals, the demand for hotel rooms have fallen among luxury hotels. Inflation and recession normally leads to a shift in demand for inferior goods and demand has shifted to three and four star hotels but they are still perceived to be expensive and people are still staying away even though rates are quite competitive when compared to the three and four star hotels. In order not to lose market share, Four Seasons has to ensure that there is no decline in service and its service promise. We have a reputation of being more personal compared to our competitors and we strive to build a relationship with our guests. As our competitors are all large hotels with almost the double the capacity, perception by guests who fill up feedback forms is that they feel that they are just another person compared to when they stay at the Four Seasons where we emphasize name recognition and usage. Our main source of business is from contracted corporate clients originating from both overseas and the local markets. Of this 90% is from the overseas market and 10% are from local companies. Location plays to our advantage together with our size of the hotel. Our niche market demands peace and quiet but a close proximity to the hustle and bustle of the city. We are the only hotel in the shopping district that is able to offer this due to our strategic location which is at the beginning of the street. Another advantage is the recent renovation that the hotel has gone through. We have a new product compared to the other luxury operators. Our market is mainly the US and UK market. Brand recognition is high and travelers mainly first time travelers who come to Singapore are most likely to book with us as they feel re-assured that service would be consistent. Based on statistics, travelers from the UK and the US made up the two of the largest groups after India and China. The exchange rate being an advantage, travelers from the UK and US perceive us as being value for money, compared to travelers from India and China whose currencies are lower than the Singapore Dollar find us to be expensive. 4.1 Market trends Many companies have cut down on corporate travel. With the collapse of Lehman Brothers, Singapore on the whole lost about 8000 room nights and we have lost 1000 room nights. Corporate travel is down by 40%. Many five star properties have decided to slash prices but we have a belief in our product which is fairly priced. Past experiences has given us precedence on how to run operations and keep costs down in times of crises. The competition has slashed prices and we feel that cutting rates is not the way to go as it would be difficult to justify to our guests the increase when the economy recovers and we will lose integrity. It is still possible that Asia could start to recover before the end of 2009, said Dr Martin Buck, Director of the Competence Center Travel Logistics at Messe Berlin, which commissions the ongoing research from IPK (hotelnewsresource.com/article37267.html#Continue). We need to come up with creative ideas which would add value to our product and services. A room could be packaged with additional benefits. It’s a consumers market as they are aware of the hotels undercutting each other and is using this to get the best possible deal. Four Seasons is refusing to be drawn into bargaining as its detrimental to the brand and its image as a luxury operator should it involve in bargaining. 4.2 Local Business Trends The economic slowdown had brought about a culture of prudent spending across all industries. With threats of unemployment looming, the negative impact on luxury goods is great. The government is also driving home this message to spend wisely by cutting down on hosting foreign dignitaries in local hotels. Although we are not reliant on the local business for our accommodation revenue, we are heavily dependant on the local market for weddings and catering business. Although everyone is cutting back, the Four Seasons is a much sought after venue. Wedding blogs and our marketing activities like hosting wedding fairs have created awareness and has helped us to hang on to our revenue targets. 4.3 Economic cut backs With the reduction in spending, the government is encouraging the local industry to go back to the drawing board to train employees and better equip them with skills. They are offering incentives and tax breaks for training purposes. The governments move to cut taxes on exhibitors at trade shows, highlights the governments commitment to improve the situation by making Singapore competitive and indirectly boosting the local tourism sector. 4.4 Market Growth The growth of our target market has been steady for the last 5 years in tandem with a steady increase of visitor arrivals. The long term agreement to host the Formula One race for the next five years has guaranteed a demand for rooms for a 2 weeks in September. Overall the world travel industry is expected to shrink at the rate of 2%(world travel trends report 2008\2009) Long haul demand is also expected to fall and we might see growth in the short haul traveler. This would also boost business for low cost carriers in the region. The luxury market again is not expected to make a recover to its pre-crisis levels anytime soon and we must look at being creative in tapping the short haul market. Analysts predict that only hotels that would ride the current economic situation will be those who are able to innovate. They go on to say that hotel sales and marketing personal cannot assume that the respective business processes will return to the same model that worked previously when the economy recovers. Scott Anthony in the Harvard Publishing Weekly pointed out that the name of the game now is to figure out what will provide optimal value to hotel guests in the product price segment. Value is no longer a price point. The example cited is that value to a $99 paying customer for a room night may not be the same as someone paying $500 a night. He concluded that we cannot expect customers to immediately pay a premium unless they are given a good reason to do so. 5. Strategic Issues Analysis Our current marketing objective is to target the luxury traveler in the emerging markets and to target the growing affluent people in existing markets and introduce them to luxury travel and accommodation To effectively communicate our strategic objectives to our target markets As new markets emerge we have to identify these new markets to promote our hotel To fulfil our promise of uncompromising quality and service to our hotel guests How we segment the market can be equated to benefit segmentation. Our target market is one that values high quality and service. They are also prepared to pay more for the benefit. Our competitive advantage can be attributed to three main points. Service, location and size. We are a premier choice for guests who seek small boutique hotel experience that offers’ privacy and discreet service. Our core competency is being able to provide a consistent high level of service. Although our competitors also aspire to provide a high level of service, consistency is an issue as being a much smaller hotel, we are able to monitor and control our services more effectively, preventing lapses Four Seasons is positioned as a luxury hotel providing seamless luxury service. We use past and current awards by travel magazines to convey the benefits of choosing the Four Seasons 5.1 Marketing Mix Effectiveness Product Rooms were recently renovated and this is an advantage compared to our competitors who have not upgraded recently Promotion We have come up with creative promotional offers. These are communicated through publications and travel operators that cater for the luxury market Price With the economic slowdown, our competitors have begun to slash prices. We have maintained our prices but have added services to the basic rates to make our product attractive Place Our location in the shopping district and its close proximity to major shopping centers is another factor that the hotel is marketed together with its excellent location 6. SWOT Strengths Weakness Strategy: Our differentiation strategy is a tried and tested formulae. Does not only work locally but is a similar strategy adopted by all FS Hotels Structure: Compared to other hotels, our structure is flat and decentralized. It facilitates communication Skills: The hiring strategy has ensured that those recruited have a diverse range of skills and language capabilities Staff: The staff are hired only if they have demonstrated a high level of service culture. The five levels of interview ensure that general consensus is reached before the hiring decision is made. Brand Strategy: The well established brand ensures that we are still the top choice among the luxury traveler Reputation: The reviews and awards from travel publications ensure a strong reputation. This reputation greatly aides our marketing efforts when sourcing for new business. Staff: Stringent recruitment, staff that we are looking for are hard to find and the hiring process takes a long time Systems: Most hotels credit air miles and we refuse to do so even though our guests ask for it. Facilities: Dining options, we only have two restaurants and many guests expect a fine dining restaurant in our hotel Opportunities Market: There will be retuning growth after. The training would be needed to be stepped up and to better prepare when business returns. Competitors: Apart from the current competitors, we do not foresee any new entrants of the boutique hotel niche, we are still not faced with direct competition Suppliers: The current economy crises is allowing us to renegotiate prices, we have managed to tie up long contracts at preferential prices Threats Substitutes: Furnished condominium units offering rates and situated across the hotel is cheaper and might attract the one night staying guests Economy: The recovery from the economic slump might be longer than expected 7. Marketing Objectives 7.1 Strategic Thrust Four Seasons current markets offer few prospects for future growth. The brand is well established and we feel that it has reached a plateau. Thus the need to enter emerging luxury markets. Four Seasons Singapore has to focus on markets like Russia and emerging markets in South America. Magazines such as Forbes comes up with emerging markets that is producing millionaires a sign of a growing affluent segment. The lead could be used to market our hotel. 7.2 Strategic Objective The strategic objective would be to build sales and market share. As Singapore being marketed as a destination for both business and leisure in emerging markets, we should follow suit and promote ourselves as the premier luxury hotel in Singapore. 8. Core Strategy 8.1 Target Market The target market is the luxury traveler in existing and emerging markets 8.2 Competitor Targets Four Hotels in Singapore are perceived to be our competitors. When the Singapore Tourism does its rankings, we found out to be the top of the list. This we should use when advertising to re-emphasize that we are the best hotel to stay with 8.3 Competitor advantage Our advantage boils down to three main factors. Reputation for unsurpassed service levels, location and the size of the hotel 9. Marketing Mix Decisions 9.1 Product We have a good product and a reputable brand. No change must be made here. The services that accompany the product must be looked into. Much improvement can be made here in the form of added benefits like room amenities. These do not have to be of great cost to us but they have to be meaningful and creative and we must also have a wide range. This is to avoid repetition and to maintain the element of surprise when the guest walks into the room. These amenities could be in the form of edible items or bath products that could be arranged prior to arrival. A token of appreciation should also be looked into, maybe in a form of a bear with the Four Seasons logo, it would be a reminder of their stay. The credit of air miles should also be started through partnerships with airlines. This would be an added reward for our guests who choose us. This would also build repeat business. Another move could be a company loyalty program. This might benefit us when it comes to the business traveler th at often travels to various locations. A loyalty reward program would induce a potential guest to choose Four Seasons. 9.2 Promotion With economy in a critical situation, the sales process needs to be innovative. This is something our marketing department is lacking. Instead of just cold calling, they must use targeted prospecting and pre-approach qualifying methods. We need to be clear on what kind of new customers will find value in our product. They could be in the form of meeting planners that could be of more value to the hotel. The key to note here is that value may not be a price point. A main process that our sales department could do is a through research. What is economic condition of the respective industries that our target market is an important area to consider. Changes in their business models and how we can tap their needs and add value to their experience must also be considered. When dealing with them, we need to have a message that appeals to them that concerns their business process improvement, or else all our efforts in trying to solicit a business agreement might fail. 9.3 Price We have a perception of being a expensive hotel. The current market, where hotels are cutting prices, we have refused to do so. Since there are more and more hotels cutting prices, we could modify our room categories and offer them at lower prices to match our competitor rates. There are about 50 rooms that are 5 square feet smaller than regular deluxe rooms. These could be sold at a lower price and the price difference can be justified by the smaller size. Loyalty could be rewarded with the room upgrades and throwing in spa treatments for repeat guests. This could be a viable strategy as we are not dropping rates across the board but opening up a limited supply for the price sensitive luxury traveler. This would be a room only offer and we could make revenue on food and beverage that the guest could potentially consume. 9.4 Place As demand drops from our usual US and UK markets, we should shift our focus to China and India market where 40 million trips were made out of China alone. Despite the global slowdown, this would be a good market to target as young consumers in Asia see personal travel as a key activity in their lifestyles. Research shows that top discretionary spend priorities among young consumers is personal travel 9.5 Physical Evidence The area that needs improvement that does not reflect our 5 star service is our spa. This would need significant upgrade as this area lacks the luxurious feel which is felt everywhere else in the hotel. Renovations and changes are needed in line with current spa trends. This would allow us to compete for the luxury leisure traveler with the other hotels. 9.6 Processes Although we have various processes that enable us to maintain a personal touch, we could do a little more to ensure we maintain a continuous relationship. Small ideas of sending a birthday card on a guests birthday for those who have a record with us, would go a long way to adding a personal touch and increase the chances of us being their choice when they make a purchase 9.7 People Four Seasons has a reputation of being only the best. Although all the necessary procedures are in place to ensure we hire the right people, the process of recruitment must be sped up. Many a times the 5 step interview process takes 4 to 5 weeks and potential employees decide to work somewhere else as they cannot wait that long. Talent sometimes slips through our fingers due to this slow process. 10. Marketing Budget Sales and Marketing Budget Total Labor 808300 Total Supplemental Pay 94700 Total Benefits Expense 147200 Total Employee Meals 22200 Total Labor Benefits 1500 Dues and Subscriptions 800 Miscellaneous Expense 800 Operating Supplies 4900 Postage, Freight, and Courier 20500 Printing and Stationery 70000 Promotion 11600 Telecom Expense 34900 Trade Shows 15600 Training 75100 Travel Meals and Entertainment 34900 Travel Other 3700 Media Advertising Production 14700 Agency Fees 15000 Collateral Material 60500 Corporate Advertising 387900 Direct Mail 72400 Media Food Beverage Advertising 29400 In-House Graphics 5200 Marketing Fee 536600 Outside Services 14700 Photography 17200 Media Rooms Advertising 38800 Media Trade Advertising 8000 Total 2,547,100 Figures are based on 5 years of historical data an spending patterns. Certain figures here have been amended to reflect the expenses should this marketing plan be accepted by management. Notable increase here is the Marketing Fee and Corporate Advertising. These are the areas that need additional investment as we go hunting for more business. Thru corporate advertising, our hotel is exposed to all markets that have a Four Seasons Hotel in the country. Tie in or special deals for Four Seasons Singapore could be promoted to current guests in other Four Seasons Hotels. Marketing fee here is used to fund the marketing effort in emerging markets. The marketing expense is $27.33 per available room and is 14% of the estimated net profit of $18 355 300. 11. Marketing Organization Our Director of marketing, Cristina Dolendo, is responsible for the execution of the plan. She would work closely with the director of PR for all our promotional and public relations activities 11.1 Implementation Product wise, for the rooms, the marketing department must try to promote our rooms by providing pictures as well. With the renovated rooms, we could increase the chance of purchase as they get to see how our rooms look like. The amount budgeted for photography is increased by 30% in the proposed marketing plan from 2008 to $17200 in 2009. The marketing department has to liaise with the finance department to better understand the hotels financial goals and come up with promotions. Given weak demand in the current market, the shift could be made from profiting from margins to generating revenue by volume. We will also continue to work on our customer relationship. The marketing department’s job is to get the guest in for the first time and its up to operations to ensure the guest returns in the future. Interdepartmental communication is important and training has to be continuous to ensure that departments are communicating effectively. The marketing team has to also keep a lookout for emerging markets to tap. As Orchard area is being actively promoted by the local tourism board, the marketing department should tie in with their promotions and highlight the close proximity of the hotel to shopping centers. The plan will be ongoing and will be flexible to changes especially in the external environment. It will be altered and tweaked in order to react to these changes. Figures with regards to sales and effectiveness will be monitored using past results versus the actuals. 12. Control Taking into consideration the economy, in view of a slow recovery, the net profit forecasted for 2009 is considerably lower that the past years. Although unlikely, should a competitor emerge, our differentiation strategy will still be the appropriate. With our reputation, we will build on this to ensure we increase market share Reflexive Account The first step that I undertook for the project was research. Since my project was on my organization, a fair bit of research was needed. I wanted the project to be realistic and wanted it to be something that my marketing department will find worth considering. The Business mission was something that was explicitly stated on the website. The PEST analysis started it off and as the project progressed, finding and sorting relevant information was becoming a challenge. It would be easy to state my opinion in the PEST analysis but wanting it to be as realistic as possible, I had listed down many factors and by presenting it to the bosses, a general consensus was reached with regards to the factors affecting the hotel. Market analysis was a little easier to conclude as we are reminded daily of the market situation and we have to come up with ways to adapt to any changes. The whole section of the market analysis is a very real and current piece of information and finding articles to back these up were easy. The section of strategic issues analysis, I was under the impression that my marketing department would have all the relevant data but unfortunately they did not. Had to sit down and discuss these issues. I asked one of the sales managers if they had a copy which they can refer to but unfortunately only a few people have access to the marketing plan. Only the instruction are handed down but no one gets to see the whole plan. This is something I feel must change as the whole organization must know of the plan as There could be much to learn and feedback could be useful in order to tweak the plan should things do not go according to plan. Things got harder when asked what was our marketing objective. Many answered â€Å"its simple, its to make money†. This coming from a marketing person was quite unbecoming as I was expecting something substantial. Suddenly it felt that how can a marketing person say this as there are so many aspects to look at, besides making money. Thankfully someone from corporate office was able to help. She was also able to guide me on the core strategy. Moving to Marketing Mix decisions, again I turned to our marketing department for an opinion and some of them could not understand what I was asking. They vaguely remember that they studied this is school and have long forgotten them. Everyone one was caught up with daily operations and chasing new business that they had forgotten the basics. This led me to understand why we have some of the clients we have. Since we cater for the luxury market, it suddenly seemed that we are after every market that has a potential for revenue. We were slightly altering our prices to fit to the needs of the market rather that catering for the market that could afford us. Worse still in the current business situation where, every source of revenue is precious. Suddenly the well laid out marketing plan did not seem relevant as we are not following it. Went back to my marketing colleagues to ask if they felt the same way. Their answer being â€Å" we have no choice†. Some felt that the plan for the coming year which is done at the end of the current year is just an exercise that is done to satisfy the requirements. This is such a waste when looking at the textbook, where there is so much analysis into every aspect but in reality, people are not making it work. I feel that for organizations like mine, the yearly marketing plans must be fully flexible so that it can be altered and it should be shared company wide, reasons being that we as a organization would know the direction and those who come up with the plan will be more realistic. Research Papers on Marketing Plan = Hotel IndustryAnalysis of Ebay Expanding into AsiaNever Been Kicked Out of a Place This NiceDefinition of Export QuotasThe Fifth HorsemanPETSTEL analysis of IndiaTwilight of the UAWOpen Architechture a white paperThe Project Managment Office SystemMarketing of Lifeboy Soap A Unilever ProductBionic Assembly System: A New Concept of Self

Tips for Working on a College Group Project

Tips for Working on a College Group Project Group projects in college can be great experiences or nightmares. From other people not carrying their weight to waiting to the last minute, group projects can quickly turn into an unnecessarily large and ugly problem. By following the basic tips below, however, you can work to ensure that your group project leads to a great grade instead of a massive headache. Set Roles and Goals Early It may seem silly and basic, but setting roles and goals early will help out immensely as the project progresses. Specify who is doing what (research? writing? presenting?), with as much detail as possible and with dates and deadlines when appropriate. After all, knowing that one of your group members is going to complete part of the papers research wont do any good if he completes it after the project due date. Allow a Time Cushion at the End of Your Schedule Lets say the project is due on the 10th of the month. Aim to have everything done by the 5th or the 7th, just to be safe. After all, life happens: people get sick, files get lost, group members flake. Allowing for a little cushion will help prevent major stress (and a possible catastrophe) on the actual due date. Arrange for Periodic Check-ins and Updates You may be working your you-know-what off to finish your part of the project, but not everyone may be as diligent. Arrange to meet as a group every other week to update each other, discuss how the project is going, or even just work on things together. This way, everyone will know the group, as a whole, is on track before it becomes too late to fix the problem. Allow Time for Someone to Check the Final Project With so many people working on a project, things can often seem disconnected or confusing. Check in with a campus writing center, another group, your professor, or anyone else who may be helpful to review your final project before you turn it in. An extra set of eyes can be invaluable for a big project that will have an impact on so many peoples grades. Talk to Your Professor if Someone isnt Pitching In One negative aspect of doing group projects is the possibility that one member (or more!) is not pitching in to help the rest of the group. Although you may feel awkward about doing so, know that its OK to check in with your professor about whats happening (or not happening). You can do this midway through the project or at the end. Most professors will want to know and, if you check in midway through the project, they might be able to give you some advice about how to move forward.

Product and Brand Management Essay Example | Topics and Well Written Essays - 2250 words

Product and Brand Management - Essay Example This will make it possible for the company to compete effectively with established competitors in the market. Branding is a vital marketing tool to this effect. Branding will ensure that the company will have a competitive edge for this product and will also be a visible name in the market. Product and Brand Management Part1: Competitive Analysis (Positioning map) Competitive positioning is all about describing Kooler Refresh will be differentiated as well as the creation of value for the product in the market. This will be done after developing the business’s analysis of competitiveness. The company carves a spot for itself in the competitive landscape centering on delivering strategies (Daft, 2010). Kooler Refresher’s delivery strategy encompasses: Market profile-competitors, size, growth stages Customer segments-collection off potentials with same wants and requirements Competitive analysis-opportunities, dangers in the landscape, strong points, weaknesses Value posi tioning- the kind of value the business will deliver to the market Positioning strategy-how the provisions will be positioned to triumph mindshare It becomes easier generating this fresh prospect and steering it to purchasing, when the market visualizes how the business provisions are distinct from those of the competitors. Without distinction, it takes more resources and time to prove to prospects on the reasons why they ought to pick on this business, therefore ending up competing on price, a move meant to sustain the business over the long term (Gorchels, 2012). Value proposition stands out as a key factor in the strategy of positioning. It is a key to setting up a well recognized company and this product offering. It is therefore imperative that when developing and determining the company’s positioning of the Kooler Refresh product, the following questions are necessary in the offering of a guideline in accomplishing this task. Does the product address the expectations of the market according to the two prime attributes? Does the product offered address the entire market? Does it represent only a sub-section of the market? The objective here is to arrange the company and Kooler Refresh product donation relative to the competitors. A take-away from a competitive analysis function is on the product positioning against the competitors. Especially prior to a product’s lifespan, this is vital. Â  It is important and very necessary to avoid blurting out about the competitors ventures. Being well prepared for any situation is very essential and can be done by typically carrying out a quick reference sheet, listing the competitors being researched upon. Kooler Refresh Company is concerned with how it will deliver its value propositions. The words of activities are also followed by actions in the quest to win over customers. Rather than letting the positioning and value proposition go to chance, establishing of a strategy is very significant. It call s for thinking impartially about the needs and craves of the Kooler Refresh customers as well as what the competitors make available on offer. In the course of these deliberations, it is possible an unmet requirement amongst the market needs could be come by or rather it could be realized that the business requires an alternative

The Gendered Landscape Essay Example | Topics and Well Written Essays - 500 words

The Gendered Landscape - Essay Example He is also believed to be frequently watching over us, the sand in his hourglass slowly decreasing as it slips through the hand of time. No wonder the saying â€Å"time wasted will not be recovered†. Him being elderly and having white beard symbolizes flow of time and its effect. His scythe show that time cuts down all things; it is a symbol of harvest, death or end of existence. For example, the end of the year (Petre, 2005). The green man is normally related to natural vegetative divine beings and is often interpreted as a figure of rebirth. Green man is a symbol of nature spirit of man dependence on and in union with nature. It may interpret to embrace negative and positive attributes of colour green as green colour may signify a young man with natural vitality and love. On the other hand, the green man can signify hostility and death. Some people say that the green man appears whenever there is a requirement to protect the environment. It is a blend that compromise between a pagan and Christian doctrine. It is seen in churches as a decorative feature and it is also a pagan spirit associates with nature (Anderson & Hicks, 1998). The Cyborg is a machine that characterizes the human being. Science fiction has included the Cyborg into human culture. The Cyborg is as a result of merging of technology and human form. It is evident that those archetypes of green man and the Cyborg signify the wish for human transformation. In my view, there is a need to embrace the Cyborg because technology will soon outshine normal human capability. Gender fits perfectly into this discussion in that the facets of green man and the Cyborg clearly are male and female respectively. This is because green man poses the characters of strength and love while the Cyborg poses the nature of nurturing. Piccinini is an artist who gets her inspiration from real life genetically modified organisms and